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How To Use IFTTT to Optimize Your Social Media

I went looking for a way to auto-connect The Road Home to my new Medium account and wound up taking the red pill.

A good chunk of my writing time isn't devoted to actually writing (which doesn't feel right to say). It's spent sharing and networking. For every post I wrote, a good half an hour went to sharing across social media. IFTTT gave me that time back. If you write, blog, or live, you should be using this.

According to Wikipedia, IFTTT is a is a free web-based service that people use to create chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.

Essentially, you set up commands and IFTTT executes these commands. I have my IFTTT set up to do the following;

-Share blog posts automatically to Facebook (both pages), Twitter, LinkedIn and a specific Pinterest board with hashtags

-Share selective pins to my author page

-Share selective Instagrams to my author page

-Share new posts to for link shrinking

-Share new Youtube videos to the Road Home

It's literally that simple. Set and forget.

Here's how to get started. For this example, I'm going to show you how to connect your Instagram to your Facebook page, which Instagram does not allow in its default options.

1). Go to and register an account. It's free.

2). Under "Services" click "New Applet", and then "Instagram"

3). Click "Selectively post your Instagrams to a Facebook Page when you include a specific #hashtag".

4). Clicking the Gear icon in the upper right-hand corner will allow you to configure the applet. This is where you set your hashtag. Every time you use this hashtag on your Instagram post, it will show up on your Facebook page. You can also set other certain conditions, such as the headline you want to appear on your FB post.

5). Click "Save" and you're done!

The applet will fire automatically, usually in about fifteen minutes. But if you're impatient like me, you can get apps for both Android and iPhone that will allow you to "Check Now" which means you can fire the app anytime you want.

I've only just scratched the surface of IFTT. There are loads of other options, including commands for Gmail (HALLELUJAH!) and smart lights that I'll delve into over the next month.

If you're familiar with this and can teach me something, or you need any help, please drop me a comment.

Hopes this saves you some time! Thanks for reading!

Offbeat Christian, indie author and trying to strike a balance between family life and being a nomad, Avery K. Tingle is on a quest to write 200,000 words between two novels by the end of 2017. You should follow the misadventures on Twitter and Facebook. Also, he loves coffee to an unhealthy degree. You can support the journey by funding his Patreon, for which he'll be profusely grateful on social media. He also has a short on Amazon you'll like.


Lynda Dietz said…
This is interesting! I also spend an awful lot of time networking to keep my editing business "out there" and for people to get to know me. I like the interactions, but it does take time.

I use Hootsuite and hadn't heard of IFTTT yet. I'll have to look into it!
Unknown said…
I like to personalise my share son FB and G+, but on most other media, wordpress does the sharing. What really takes time is the comments, and no app can do that, sadly.
Kim M. Watt said…
Oh, this sounds handy! Social media is a huge time drain for me - thanks for posting this!

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