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Three Lessons Learned From My First Release

The initial goal was simple; complete and publish a project.
I knew I wasn't going to get rich. I didn't even expect to make what I did. I just wanted to complete and publish something that I believed was worth paying for.

Well, mission accomplished.

When Universal Warrior: The Ring of Asarra hit Amazon and other retailers, the secondary goal became to sell a certain number of copies. Goal obtained in the first few days, and was feeling pretty good about myself.

Then, reality hit like Thor's hammer.

Of the seven copies I sold, one was returned. I have not sold a single copy since.

I have to admit, this was almost disheartening. I've read all the horror stories about indies who only manage to sell one book a month and fade into obscurity. I was mentally prepared--to a point--to see the sales eventually die off.

Preparing for something and then having that event happen are two very different things.

So these past few days, I dove back into the story, did some research, and this what I plan to apply to my next endeavor.

1). Make Sure You Know What You're Selling

I pitched the Ring of Asarra as a novella. I was wrong.
Writer's Digest defines a novella as anything from 30,000 words to 50,000, while a short story runs anywhere from 1,500 to 30,000 words. The Ring of Asarra clocks in at just under 27,000 words. It's a short story, and I should have presented it as such. That being said..

2). Price Appropriately

Had I done my research, I might've had a different result in my opening week. The Ring of Asarra is priced too high for a short story. The price is more appropriate for something a bit longer.

3). If It's Part of A Series, SAY That It's Part of a Series

Though I wanted to tell standalone stories leading up to a big event in my first novel, I thought the stories could stand on their own. I've been asked since the release of the Ring of Asarra is part of a series, and it is. I just hadn't thought to name it when I released it.

I think I'll be better prepared when I release the next installment of the Universal Series. Warblooded will be released sometime next year.

Thanks for reading.


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